1986
The business started on 21 September
1986 in the as Southern Jute industries, in
Chennai waltax road, On the partnership
with Shri Deoraj Agarwal of Hind
Industrial corporation. One of the biggest
dealers of jute packing material company.




1986




1990




1990
  Southern Jute Industries changed office
  to CHOOlAI Chennai, came out of the
  partnership and continued on
  proprietorship




1991
Bangalore Branch started at Chamarajpet





1991




1992




1992
Coimbatore Branch started at the
thadagam road






1993
Pondicherry started at Canteen Street





1993




1995




1995
factory in Cuddalore SIPCOT
manufacturing HDPE bags






1996
factory Unit two commissioned in
Pondicherry KATTUKUPPAM





1996




1999




1999
Cuddalore HDPE bags factory closed




2000
customized jute bags unit started. From
industrial supplies for packing, the
company shifted to consumer goods, like
jute hand bags and shopping bags.


2000




2001




2001
first exclusive jute showroom of our
country, jute emporium started at
Alwarpet



2003
Jute emporium at Chennai Pondicherry




2003




2004




2004
jute emporium participated in exhibition
in Singapore




2005
DHARTI NGO started




2005




2006




2006
DHARTI NGO became the authorised
JUTE TRAINING CENTRE approved by
Govt of India



2007
jute emporium participated in exhibition
in London





2007




2007




2007
jute emporium participated in exhibition
in Spain Barcelona




2008
jute emporium participated in exhibition
in France



2008




2008




2008
jute emporium participated in exhibition
in Dubai




2010
Opened a branch in Trichy Road
Coimbatore



2010




2012




2012
opened a jute training centre and a
showroom in Egmore




2016
closed operations in Egmore



2016






2019


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